The world is changing. And so are we. This isn’t just a logo. This is a deep-rooted, all-encompassing cultural shift.
These guidelines will walk you through every facet of The Clermont’s brand; from our brand personality, how we look to how we behave.
Stripping things back
These are rapidly changing times. Busier, noisier and more complex than ever.
So we set out to create a brand that stripped things back to the beautiful basics. A hotel that could pride itself on doing the simple things brilliantly, every time.
We recognised that those fundamental and universal principles have often been overlooked. Forgotten in favour of creating ‘the next new thing’.
Hospitality. Comfort. Those human touches that ensures our team, our suppliers and above all, our guests feel truly considered.
The Clermont is a refreshing return to what a hotel stay should always promise. Because experience tells us that it’s those ingredients that create genuine, long-lasting advocacy.
Flawless comfort, thoughtfully delivered
We’re the ultimate host. Every need anticipated. Every request granted. No stone unturned.
Here at The Clermont, we offer refuge from the chaotic city. A basecamp from which to explore. Professional spaces to play host.
And whilst subtly influenced by its locations and guests, The Clermont is known the world over for consistently delivering the essentials most thoughtfully, and the unexpected most beautifully.
Our values define everything. Who we are. What we do. And how we do it.
1. Flawless comfort
A smooth arrival, a beautiful room and a warm goodbye is something our guests, quite rightly, take for granted. We don’t.
We know that doing the simple things brilliantly isn’t something our guests will necessarily write home about. But if we get them wrong, we can be sure they will.
Because let’s be honest, if we can’t get the basics right, we’re probably in the wrong business.
2. Thoughtful experiences
Every day, we do something our guests appreciate. We think about them. That thinking begins as soon as a guest chooses The Clermont.
We help them navigate the city we know. We let them know about the unmissable things – and the easy to miss things.
We think about them not only when they’re here, but the week before they arrive. And the week after they leave. Because we know that if we think about them now, they’ll think about us next time.
3. The beautifully unexpected
Little things leave big impressions. A handwritten note, a drink on us, a truly personal email.
These aren’t grand gestures, nor are they earth shattering marketing ideas – for a reason.
This is about knowing the guest. Going one step further than the norm.
It’s about being human at the times least expected, but most appreciated.
We’re guest-first with a can-do attitude. We exist to make our guest’s day as seamless, comfortable and relaxing as possible – before, during and after their visit.
Diversity embraced
No two guests are alike, and therein lies the common thread.
Our guests need an environment considered for their needs. And a team that can adapt to their individual demands. Generous, not only with their time, but their knowledge of the hotel and its surrounding area.
Their visit, their terms
Our guest wants to be thought about, not fussed over. Talked to, not at. To have less to think about, not more.
They want their experience, from beginning to end, to be as empowering as it is flexible, ensuring their visit is on their terms.
Luxury, not grandeur
Our guest’s definition of luxury is not red carpets and great fanfare. Luxury shouldn’t need to cost the earth. Instead, it is the flawless execution of the basic needs, with human gestures in the most thoughtful of places.
