Illustration plays a part in our identity when we need to add humor or warmth. Our illustrations help communicate our brand values and show our guests who we are.
Our illustrations are single-colour and of a line-drawing style. The style is simple in order to clearly depict an idea relating to our service or the guest’s experience. An element of humour is present in all of our illustrations, and this will be carried forward in future commissions too. Each illustration includes a human element, even when a person isn’t present within the drawing, there are hands or another hint at human presence.
Our style is commissioned and cannot be recreated by any other than the original creator. Please see further down the page for information on how to commission a new illustration.
Door Hangers
Make sure the illustration you’re using relates to the accompanying message.
Key Card
Give the illustration ample space and don’t include too many surrounding elements.
Pre-arrival Email
Menu
Illustration is the perfect way to quickly articulate our brand values. We have commissioned a pair of illustrations per brand value and these can be used broadly across our collateral.
Flawless Comfort
These two illustrations demonstrate the ease of a guest’s experience at The Clermont.
Thoughtful Experiences
Our team work together and no matter how big the request, we are here to help.
The Beautifully Unexpected
When you least expect it, our team is thinking of you. Whether that’s a complimentary drink on arrival with our Clermont Coin or bending over backwards to deliver you the things you’d like.
If there isn’t an illustration within our set that will suit your needs, and you feel another would add value to the set, please get in contact with our brand manager to discuss further.
To maintain the integrity of The Clermont brand, there should be consideration when using illustrations. It’s important to make our illustrations legible and to use them consistently across all assets.
Don’t place the illustrations on a dark background
Don’t colour-in the illustrations
Don’t make the illustrations too small
Don’t over use the illustrations (try to keep one illustration per asset)
Don’t make patterns with the illustrations
