Welcome
Brand Overview
Our Brand
Who We Are
Our Brand Values
Who We Serve
Brand Guidelines
Our Brand Toolkit
Tone of Voice
Overview
Core Personality
Tone Dynamics
Tone & Visuals
Touchpoints
Best in Class
Final Check
Logo
Primary Wordmark
Secondary Wordmark
Location Wordmarks
Supporting Mark
Scaling
Logo Don'ts
Best in Class
Final Check
Colour Palette
Overview
Logo Colour
Logo Colour Don’ts
Background Colour
Background Colour Don’ts
Type Colour
Type Colour Don'ts
Legibility
Best in Class
Final Check
Typography
Overview
Masqualero
Spectral
Pairing
Hierarchy
Leading
System Fonts
Legibility
Alternative Character Sets
Wayfinding Exception
Typography Don'ts
Best in class
Final Check
Photography
Overview
Hierarchy & Usage
Format
Interiors & Exteriors
Interiors & Exteriors Don'ts
People & Experiences
People & Experience Don'ts
Food & Drink
Food & Beverage Don’ts
Meetings & Events
Meetings & Events Don’ts
Best in Class
Final Check
Illustration
Our Illustration Style
Brand Values Illustrations
Commissioning a New Illustration
Illustrations Don’ts
Iconography
Overview
Working with Google Material Icons
Iconography Don’ts
Best in class
Final Check
Graphic Devices
The Clermont Frame
Frame Colours
Frame Sizes
Custom Sizes
Placement & Clearspace
Clermont Frame Don'ts
Best in class
Final Check
Composition
Working with Margins
Working with Columns
Composition for Digital
Final Check
Operational Brand Manual
Team
Our Behaviours
Appearance & Uniform
Knowledgeable
Arrival
The Welcome
Outside-in
Ambience
Operational Standards Checklist
Check In & Check Out
Check In
The Clermont Coin
Room Upgrades
Additional Assistance
On Demand
Check out
Operational Standards Checklist
Public Areas
Lifts
Stairs & Corridors
Public Bathrooms
Gym
Computer Area
Operational Standards Checklist
The Room
Categorisation
The Bed
In the Wardrobe
F&B Items
Extra Added Touches
Checks & Cleaning
The Bathroom
Towels
Toiletries
Other Items
Operational Standards Checklist
Food & Beverage
Breakfast
Service Times
Breakfast Service
Music
Lighting
Table Set-up
Menu
Operational Standards Checklist
All-day Dining and Afternoon Tea
Service Times
Service Touch-points
Music
Lighting
Table Setup
Menu
Operational Standards Checklist
Bar
Service Times
Bar Service
Music
Lighting
Set-up
Menu
Operational Standards Checklist
Room Service
Service Times
Room Service
Set-up
Operational Standards Checklist
Meetings & Events
M&E Service
Room Set-up
Food & Drink
The Clermont C.H.A.R.M
Overview
1. Consider the Guest
2. Help
3. Act Fairly
4. Respond to the Guest
5. Make it Better
Product Guidelines
Brand Summary & Key Points
Key Brand Characteristics
Guestroom Design Characteristics
Public Areas Design Guidelines
Key Brand Characteristics
This page is still under construction, we’ll let you know when it has been released.
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