The Clermont brand will also be represented on third party platforms. This page details the best way to represent the brand when customisation is limited.
High quality, relevant imagery. Functional but warm messaging. This is all about doing the basics brilliantly.
Booking.com Example
Guests have a hierarchy of importance here. Firstly, they need information. Quickly. Where is it? What’s included? Secondly, a feel for the hotel. What experience can they expect? So a subtle lean towards our more direct tone is required here.
Hotel Descriptions
The photos don’t need to show every corner of the hotel, but should create a sense of atmosphere whilst adhering to our photography guideline.
Aim for 10 - 15 photos
Please read the OTA guidelines and check the gallery. Under no circumstances, should CGI images be used – these images should show the real product/offering of a stay. Any questions about missing photos should be directed to xxx@theclermont.co.uk.
When supplying assets for third party sites, avoid these common errors
Don’t write uninspiring and unhelpful descriptions
Don’t use user-generated photography
Only use the supplied logos for OTAs
Don't use CGI imagery on OTAs
If there is something on this list you are unable to check, get in touch with our brand manager at xxxxx@glhhotels.com
Ready to go!